So Fancy: Amala Advanced Firming Complex


Today’s (overdue–sorry) post is about Amala Advanced Firming Complex. This is a gorgeous product is natural, organic, luxurious, and best of all, created by a socially responsible company. I consider it a treatment-slash-moisturizer as it is extremely emollient…and have I mentioned, luxurious? Because it is. It is also expensive–quite. I have to admit to feeling a bit guilty writing about it because of the cost. I am lucky in that my family knows that I am a beauty product junkie and thus I receive gift cards for holidays and birthdays. Taking a breath…this stuff costs $248 for 1.7 oz. Okay, it’s out there. I had initially gotten the trial size (more than once) on Spirit Beauty Lounge (SBL). And I really loved it. So once my birthday rolled around (along with giftcards and a SBL sale), getting the full size was at the top of my to-do list.

It’s described as a “high potency cream transforms skin with concentrated firming actives and antioxidant-rich seed oils. Redensifies to restore youthful contours and smooth the look of lines in 28 days.” When looking at skincare, I am usually interested in plumping and firming formulas. I don’t really have wrinkles, but I do have laugh lines—I always have, it’s just how my face was made (and I cherish them because my grandfather had them too). However, I don’t want them deepening too much! You may ask, did it work? Well, I used it through the winter and spring and thought it was working. Then I stopped because it seemed too heavy for the summer use and I noticed a change in the wrong direction! So that confirmed it for me. It was doing what it said it would when I used it, so I went back to it.

Here is what is in it:

Water (Aqua), Glycerin, Prunus Amygdalus Dulcis (Sweet Almond) Oil*, Simmondsia Chinensis (Jojoba) Seed Oil*, Butyrospermum Parkii (Shea Butter)*, Polyglyceryl-3 Stearate, Sodium Stearoyl Lactylate, Stearic Acid, Theobroma Cacao (Cocoa) Seed Butter*, Theobroma Cacao (Cocoa) Extract*, Soy Isoflavones, Sodium Hyaluronate, Plukenetia Volubilis Seed Oil*, Carapa Guaianensis Seed Oil*, Malpighia Punicifolia (Acerola) Fruit Extract*, Hibiscus Sabdariffa Flower Extract*, Laminaria Digitata Extract, Garcinia Mangostana Fruit Juice*, Leucojum Aestivum Bulb Extract, Lepidium Sativum Sprout Extract, Tocopherol, Salix Alba (Willow) Bark Extract, Beeswax (Cera Alba)*, Fragrance (Parfum)+, Vanilla Planifolia Fruit Extract*, Citrus Limon (Lemon) Peel Oil*, Rosa Damascena Flower Oil, Cananga Odorata Flower Oil*, Citrus Aurantium Bergamia (Bergamot) Peel Oil*, Xanthan Gum, Lecithin, Aloe Barbadensis Leaf Juice*, Alcohol*, Maltodextrin, Benzyl Benzoate+, Limonene+, Linalool+

Look at those gorgeous ingredients! Here are some of the actives as described by Amala:

Cocoa Bean: is rich in collagen-boosting plant peptides and helps stimulate microcirculation while restoring elasticity, fighting inflammation and providing antioxidant protection
Soy: improves firmness with proteins and plant peptides that help boost collagen and elastin synthesis. Also helps fortify skin’s inner structural matrix and retexturizes for soft, youthful smoothness.
Natural Hyaluronic Acid: derived from wheat and beetroot, combats the appearance of lines and wrinkles while firming and hydrating.
Inca Inchi Seed: nourishes skin with nature’s highest concentration of Omega 3 essential fatty acids while quelling inflammation and defending skin from free radical age damage.

The texture is fluffy. Once you start to massage it in, you get a sense of the oils in it. I like to work it in over skin dampened by squirts of toner. It would be way too much as a daytime moisturizer for me, but it’s great for lots ‘o moisture at night. It is also very soothing after an exfoliating mask or treatment. I also adore the packaging. You depress the top and the perfect amount of product is comes up. It is sanitary, keeps the product fresh, and assures you get every bit. I hope to see other “potted” cosmetics go this route. Lastly, the scent. Oh my. It’s hard to describe, but very lovely. It smells of cocoa mixed with a light citrusy-floral scent. What else can I say? It’s luscious. That is all.