It’s Not You; It’s Me: Kjaer Weis Foundation


Today, I am talking about my experience with Kjaer Weiss foundation. And I am girding my loins because I am about to disagree with the whole internet. Deep breath. I am not in love with it. There, I said it. Is the packaging glorious? Glorious enough to be likened to Cartier? Yes and yes. Are the ingredients clean? Yes. Is it clear a lot of work and care went into this product? Absolutely. Does it rival your holy grail “unclean” foundation? Clearly the case for many reviewers, but not for me.  I think it may very well rival holy grail foundations for specific skin types and shades. It’s just not my match made in heaven. I have come close with Alima Pure loose foundation and that is what I use most often. But I prefer cream or liquid. And boy, do I miss that slippy HD foundation of mine. Not enough to go back to it. Just enough to pine and sigh. I would love to be able to choose between Alima and a cream or liquid foundation in the morning and I won’t rest until I can.

I’ll admit that I have high expectations. I want a foundation that isn’t just clean. It also has to provide at least medium coverage; feel light; go on easy; have a matte, velvety finish; not call out imperfections or settle; and last through the work day. A foundation that makes my skin look better without being noticeable. I know I am asking for a lot, but I believe eco brands can rival what’s at the traditional beauty counter–even the luxe stuff. When I applied this, I really wanted to be blown away, but I wasn’t. Why do I feel guilty admitting it that? Why do I feel the need to tell you that I really tried to love it? That I tried applying with fingers and two different brushes and ultimately bought a Beauty Blender to apply it? That I tried prepping with a few different combinations of moisturizers and sunscreen? That I tried finishing with 3 different powders and still didn’t love it? 

I purchased the shade Paper Thin ($68) which is a pretty good match for my light-medium skin. I find it to have a peachy undertone (a yellow undertones is preferable to me). I understand they are planning to add additional shades to the line, which is great. There seem to be mixed reactions as to whether it is drying or moisturizing. I didn’t find it drying, but it is a very firm cream. It is not, as some have described it, a cream to powder. One thing many agree on—myself included—is that it is best applied with a damp Beauty Blender used in a dabbing motion. It helps to prep first with moisturizer and sunscreen. While those with drier skin or an affinity for dewy finishes might skip powdering,  I definitely needed powder. The foundation provides light coverage when applied with a light hand. It can be built up, but in my experience, going for more coverage doesn’t necessarily look better. I should note that it didn’t irritate my skin in any way and didn’t have an aroma to speak of. Both good things.

When I use this, I notice that it doesn’t hold on to my blush and the foundation itself fades before the end of the work day. Yet, while it seems gone overall, I can see it in my pores. (Yes, I know no one is looking that closely, but I can see it.) I think this product probably works best when you are having a great skin day and just use it sparingly to perfect things like redness around the nose and other light concealing. I also think those with balanced skin or even slightly drier skin would do well with this. I have combination skin and I like foundation to be matte on my t-zone and lightly even out my skin overall (rosy cheeks here).  I am looking for the old “my skin, but better” cliche. This doesn’t do that for me. At all.

While the KW foundation and I were not a match made in heaven, I do want to say that I own four KW eye shadows: Cloud 9, Divine, Onyx (reviewed here), and Wisdom. I think they are great. And I do have my eye on one of the lip colors. I think it’s important to share the good and not so good experiences, but I want to be clear that having a not so great experience with one offering in a line doesn’t mean there aren’t other great things in the line.